Marketing in the Digital Age
The Marketing in the Digital Age Microcredential covers topics key to understanding today’s digital business environment including digital commerce, web and social media marketing, and content management.
Participants may also have the option to gain a certificate for completing the digital marketing simulation as well as an optional digital marketing certification exam. Other industry certifications may also apply including certifications from Google and Hubspot.
Included courses:
CMR 281 - Digital Media & Organizational Communication
CMR 286 - Digital Commerce
CMR 341 - Internet Marketing
Skills / Knowledge
- English language
- sales
- marketing
- customer service
- computers
- electronics
- communications
- media
- graphics
- photo imaging software
- Adobe
- video creation
- video editing software
- presentation software
- critical thinking
- time management
- writing
- speaking
- decision making
- monitoring
- complex problem solving
- social perceptiveness
- persuasion
- oral expression
- written expression
- communicating outside of organization
- organizing, planning, and prioritizing work
- thinking creatively
- creativity
- web page creation
- transaction software
- transaction security
- sales software
- marketing software
- systems analysis
- systems evaluation
- strategy
- CRM
- CRM software
- customer relationship management
- problem sensitivity
- developing objectives
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